Page 64 - JRISS VOL2 NO4 October-December 2018

Journal of Ratchathani Innovative Social Sciences : Vol.2 No.4 October-December 2018 59

from the Bank of Agriculture and Agricultural Cooperatives and 4 provincial
Agricultural Officers, 3) 5 Rice Buyer Representatives from BanUm Sang.The

target groups for the group discussion were the chairman, vice chairman, group
members, community enterprise leader, agricultural scientist, and the major
stakeholders in the public and private sectors in Ban Um Sang, Rasi Salai district,
Sisaket province divided into 2 groups, each group consisted of 5 people, total
10 people were acquired by the specific purpose sampling on community

enterprise area, Ban Um Sang, Rasi Salai district, Sisaket province.
The research findings were as follows:
1) The problem of management of the organic rice community enterprise

to sustainable success in Ban Um Sang, Rasi Salai district, Sisaket province,
showed that: 1) Financial or investment problems were not supported by
government sources or related agencies, 2) marketing problems were problems
with product production, lack of creative product design to attract the market,

3) production problems were problems of product and service processes that
do not meet the needs of consumers, 4) management problems, lack of
management planning, 5) leadership problem, leaders lack of support for
members to participate in goal setting and work planning, 6) labor problem,

members lack knowledge and understanding of the operation of the organic
rice community for implementation of community enterprise activities, 7)
participant's problem, lack of participation in all process planning, and 8)
regulatory problem of the organization, no regulations were established for the

organic rice community enterprise, the problem of illegal regulation of the
group, lack of legal knowledge on the operation of the organic rice community,
lack of legal consultant on the business of organic rice community enterprise.
2. The result of study on the management of the organic rice community

enterprise to sustainable success, Ban Um Sang, Rasi Salai district, Sisaket
province, found that : 1) Financial or investment should be studied on funding
sources and collaboration with government agencies to support, promotes, and
drive, 2) marketing should have distribution channels or by using media and

technology to support for sales, such as facebook, private line, group line, 3)
production process, the quality standard of the product should be standardized
to meet the needs of consumers, 4) management should be a systematic